Reborn Credit

Michelle Beveridge said she understood the travel industry was facing difficulties and customers needed to be informed. The ACCC said cancellations due to government restrictions did not result in refunds, as would be the case under normal circumstances, and in most cases the terms of the individual booking determined whether someone received a refund or credit.

If you have a dispute with any of the airlines, you can lodge a complaint with the ACCC. The ACCC points out that many travel companies struggle to process the high number of cancellations and advises customers to contact them by email or via their website as soon as possible and to exercise patience. You can refer to airline ombudsman Australia for further information.

Upon a cancellation by an airline and you are entitled to a refund, you must first make a good-faith effort to contact the airline and request a refund.

Customers with important requests will be prioritized after the departure date. If a trip is cancelled, please include a list in the privacy section of your trip. If the airline has a complaint relating to discrimination, disability or sexual misconduct, proceedings will be initiated.

According to a report on the impact of COVID-19 on fair trade, Australia’s Consumer Advocates received more than 24,000 complaints about travel in the past year, an increase of 497%. Some of the flight centres have been the subject of complaints that in some cases, customers were having difficulty getting refunds for cancelled travels during the pandemic.

Australia’s top consumer watchdog has seen a staggering 500 per cent rise in complaints about travel companies, according to new research. According to the Australian Competition and Consumer Commission report, 109,466 complaints were received in the first ten months of 2020. Of these, 24,210 complaints related to the conduct of travel companies, an increase of 49.7 per cent on the previous year. You can refer to travel ombudsman Australia for further information.

Other industries where complaints have increased massively include sports and leisure, such as gyms, fuel retailers and insurance companies. Two out of three complaints relate to mobile phones, reflecting an increase in the use of smartphones.

Complaints about mobile phones to the regulator of Australia’s telecommunications have risen 9 per cent this year, making up two-thirds of all complaints received amid rising smartphone use, according to a study on Monday. There have been calls for a new mandatory aviation ombudsman to be set up amid growing concerns that proposed changes to a broken airline complaints system fall short of what is needed to restore consumer confidence in travel. Confidence in the travel industry is so low that a third (31%) of consumers say they do not trust airlines and tour operators, while concerns remain about the right to reimbursement after a trip.

The Australian Competition and Consumer Commission intervened in a long-running dispute between Regional Express and Qantas, warning it will take enforcement action against any airline that has been deemed anti-competitive. In addition, some passengers have complained that they have been let down by a complicated dispute settlement process and have fought in some cases for years for compensation, despite promises that the cases would be resolved within 90 days.

The US Department of Transportation 2020 Air Travel Consumer Report shows that the national airlines operated 47.2 million flights, the lowest number ever recorded and 40% below 2020 levels.

Dylan Efron’s arrival has left Australians outraged as thousands of Aussies remain stranded. A number of Australians stranded by the outbreak of the COVID-19 pandemic have moved their complaints to the top of the list because they were unable to negotiate safe passage home due to the extreme restrictions imposed by the Australian government.

A variety of activities and measures by a wide range of Australian authorities and agencies have followed the Australian Government as COVID-19 pandemic remains an evolving situation. This overview provides a snapshot of the roles and responsibilities of these agencies related to Covid-19 from mid-May 2020, from a series of publications on the pandemic from the Parliamentary Library. Please note that the discussion about portfolio agencies is limited to those with clearly defined responsibilities and obvious roles in the response of governments.

There are so many bathroom styles and designs out there. However, there seem to be three main types of bathroom designs that dominate the scene.
Quite often if you take notice, you will find that bathrooms mostly take one of three vibes. The high-end vibe that screams luxe, organic day spa vibe, and the all-white affair that is set to embrace texture.

Visiting display homes in Melbourne or around Australia can give you an insight into what you like and how your likes and budget align with your perfect bathroom.

Here are the individual elements that draw you to one of the design styles above.

The organic bathroom style

The organic day spa design is mostly made up of natural materials and tones. You will find matte tiles, warm timbers, and concrete elements with a few rougher, tactile finishes. The cabinetry will be of a wood grain look that is more fluid in its shape. For the most part, the tapware is found to be silver but with other materials around it like bamboo and stone.
The vibe that people are looking for here is an oasis feel. People are going for that special retreat where they can relax after a long and exhausting day. Other styling efforts in this type of bathroom would be indoor plants and other decorative cues that tend to resemble a day spa.

Some bathrooms in this style can even be found to have weathered materials such as rustic ladders and terracotta vases that are in a matte finish. A round wooden side table next to a bathtub would also give off the same vibe. It is most likely that this style of bathroom will have frosted shower screen glass.

The luxe style

This design in bathrooms has a high-end feel to it like an expensive hotel. The style screams luxury in every way possible, with its invigorating design that has plenty of wow factors. The organic bathroom feels light and airy for sure, but it is the opposite of the luxe style. While there is a sense of grandeur and space, there is a look of something more graphic about this style. The luxe style has the domination of dark brown and black tones. The warm accents are added just so there is a little sense of sophistication.

The luxe look comes packed with a lot of shine and shimmer; the tiles will be high glossed, and with tapware that is either copper or bronze, so it stands out. You will find the lighting is more dramatic with the use of pendant lights, a waterfall shower head, and a double sink. The vanity will always be raised off the floor, and the towel rails will always be heated. Some people have a clear foresight while making their home design plans and are able to incorporate the luxury bathroom very well in it. While others struggle and hence, it is better to decide the amenities that you won’t compromise on the ones you would.

The minimal style

The minimal bathroom style is really quite simple. There is still plenty of creation that goes into pulling off this style mainly through shape and texture. The design has a striking look that has a way of embracing the white tones, but without much else in the form of colour. Penny round, herringbone, and hexagonal tiles would be found in this design or even a jump at Carra marble en masse. All of the design elements are kept white with a few spots of black grout or marble vein for a little visual stimulation. If other tones were intended to get embraced, then it would be greyed but only in very small doses. This style is incredibly clean with transparent shower screens or none existing there at all.

Which do you prefer?

 

Strategy formulation refers to how an organization will incorporate its values and goals into a strategy for the benefit of the business. To do this, first, we must determine the organizations’ overall goals, identify its external opportunities and threats, identify the company’s internal strengths and weaknesses, establish long-term goals, and select specific implementation strategies. All this combined allows for a good strategy to be formulated and put into place for the organizations’ growth.

Strategy formulation is an integral part of any large enterprise. It is crucial to the continual growth of any business and allows for all stakeholders to participate in the creation of the strategy.

What Is A Business Strategy?
The strategy is a “game plan” managed by the company to meet customer needs, establish an attractive market position, successful competition, and achieve the company’s business performance goals. The strategy is a series of decisions and actions taken by managers to achieve organizational goals and obtain strategic competitiveness. To ensure the strategy is implemented correctly, management should always ensure they are coaching and mentoring their subordinates adequately. They must give the correct knowledge to the staff so that they can carry out the strategy without fail.

Primary Areas That Business Strategies Should Cover

• Improve profitability by reducing costs
• Increase revenue by attracting new customers
• Increase income by improving employee productivity
  

Things to Note When Drafting a Strategy:

• Tracking The Major Competitors
  Tracking significant competitors and potential opponents in related technical fields is very important. By doing this you can keep informed about the best technological advancement trends for business development.

• From General To Specific 
  Before formulating an overall strategy, key goals should be outlined as to where the business hopes the strategy will take them. Setting realistic and achievable goals is important so that there is always a light at the end of the tunnel.

The Following Factors Should Be Considered While Drawing The Business Strategies:
The opportunities and threats brought around by any technical factors must be considered in the strategy formulation process. Technological progress can significantly affect the products, services, markets, suppliers, competitors, and enterprises’ competitive positions.

Technology is continuously advancing and must always be taken into account when conducting a business strategy. For example, in the past training has generally been done through the organization whether it be by management or other avenues. However, today there is a multitude of options when it comes to training. Instructional Design Courses can be made online for the benefit of the organization which can significantly reduce costs and improve efficiency,

When conducting a Business strategy, management should think outside of the box before committing to any standard notion of strategy, it should always be approached with an open mind and consider potential untapped markets or strategies that could align with the organization’s values and goals. Strategists can also reach out to potential customers to gain valuable insight into what their consumers would like.

As with any strategy, one of the most critical elements is turning the idea or plan into a reality. In discussions everything can seem like a great idea however once it begins to be implemented into the actual organizations’ structure, it may not reflect that same positive outcome that was foreseen earlier. All strategies should be carefully proofread and double-checked to ensure they do fit the culture, goals, and vision of its host organization.

We are told that the Earth is in the grip of global warming and pollution. We must do our part too. Whether you buy a gift by hand or market your business online, you should choose environmentally friendly promotional products to show commitment to the cause. Made from materials that do not harm the environment, these products with their green credentials create lasting value. Instead of getting a cord bag made of nylon, a technical material that consumes a lot of natural resources, opt for an eco-bag made of jute cloth.

Sustainable or eco-friendly promotional products are made of natural materials and can be individually designed with your company logo, just like any other common promotional product. Environmentally friendly advertising products not only promote the work of the company or the brand but are also environmentally and public friendly. With the high level of competition in the market for promotional products, you can enlarge the stack and appeal to targeted prospective customers.

By using environmentally-friendly promotional products, you can show the community that you care about your customers and the environment. A special connection is created, and you show your environmentally conscious customers and prospective customers that your organization cares about the planet.  

Eco-sustainable products are a marketing investment with huge potential. With powerful marketing messages and efforts and low purchase costs, you can get thousands of impressions per week. The most important part of environmentally sustainable products is personalizing your brand with seamless merchandise and providing the best branding services for corporate marketing.

Items such as cigarette butts, Styrofoam containers, and plastic packaging pose a major environmental threat. People and businesses are coming up with more and more natural ways to package products, and in the US, the promotional goods industry is beginning to find new ways to use promotional gifts as branded Australian corporate gifts without harming the environment. Abolishing single-use plastic bags is just the start.

If you want to put your foot down and show your customers and audiences that your business is doing its bit, read various Eco Guides and browse the green options available on the internet. Give these organic products to a valued employee, customer, or as a company gift at trade fairs, events, and conferences. They send a strong message about your corporate culture and use.  

Branding information about your business can serve as an effective reminder that your business is interesting. Go beyond the eye-catcher in a sterile office environment and become a talking point. Look at the Dynamic Gifts range of eco-friendly gifts. Many of them can be personalized and used as gifts for special occasions or reward programs. And most can be ordered in large quantities at competitive prices.

Consumers will be better informed about the impact of their buying habits on the world. As a result, more and more buyers are looking for companies committed to protecting our environment. Our wide selection of high-quality, environmentally friendly custom-made products offers you the widest selection of environmentally friendly products. Sustainable products are the perfect way to do your bit to make Australia’s future brighter.  

According to the ASI Global Ad Impressions Study, more than half of consumers over the age of 35 have positive impressions of environmentally friendly promotional products. With Earth Day on April 22, now is a great time to incorporate eco-promotional products into your marketing plans because of their consistently positive impact and use them throughout the year. Some of the most popular eco-friendly promotional items are pens, bags, stationery, and tableware categories. It could be a green bag, a recycled ruler or even a Frisbee embellished with your logo or message

When you start a new business, you need to attract as many customers as possible. Promotional items play a decisive role in increasing the performance of the marketing media you use. It is emblazoned with the company logo, name, and message to attract potential customers. Brand goods are the identification of your brand, which delivers quantifiable results.

You can check out the environment friendly products page on the Australian Government website to know more about sustainability.

By optimizing the design and location of your office space, you can significantly improve employees’ health and work efficiency, the modern office space needs to be stress-free and efficient. Transforming the workspace into a more flexible and inspiring environment will also give employees and workers a more comfortable and warm feel. This can be done in a multitude of ways. 

Ensure your office environment is bright and inviting

Some of the excellent interior designers and space planners can be extremely beneficial to improving work productivity and employee satisfaction. Nobody wants to work in a dull concrete box. If this is what your workplace looks like then you should consider looking at an office relocation service as more inviting workplaces create a place for workers to thrive. The office space should be designed with a stylish and neat approach, colorful and full of exciting elements. 

Keep it Green

Claustrophobic grim office designs only generate stress, a busy modern office should be brimming with natural light and a mixture of plants and nature, to create a soothing and comfortable office atmosphere. All the furniture used in the office should be picked to add to the décor, with functionality taken into account also. Natural lighting is very important to both brighten the office and save costs on electricity. Leisure areas are also recommended to improve employee satisfaction. After working hard for a couple of hours people should be allowed a space to relax and take a break.

Cater To The Senses

Your office needs to smell nice, often businesses neglect our sense of smell and forget that some fragrances promote relaxation and can contribute to an overall improved work environment. If the office is located next to a rubbish tip, the smell would make workers unhappy, choosing the right location for your office is important and these things need to be considered. Aroma solutions such as soaps and scented candles in the bathroom are low-cost. Still, they have a “finishing” touch, letting residents know that you have fully considered their sensory experience. 

 Occupational Health and Safety

A succinct and well-thought-out safety program is in the best interest of all people within the business. Ensuring your workspace is hazard-free is one of the most crucial aspects of running a workplace. If your office is filled with potentially hazardous things such as exposed wires, asbestos, or damaged structures, then this office space will not best promote happiness and productivity. In this scenario, your best option would be to contact Business relocation specialists so that they can move your office to a more suitable space.  

 In terms of general health and wellbeing, fruit and other healthy snacks can be provided instead of high-calorie foods such as donuts or other fatty foods, considering employee diet requirements is also vital so Gluten-free and Vegan options must be made available. A study published by the American medical and health magazine Health Affairs stated that for every dollar invested in a health plan, medical expenses would drop by $3.27.

Location is Key

Above all one of the most important parts of office sustainability and happiness is the location of the office, as stated throughout this article, where your office is situated can severely impact how your employees work, when looking for an office space take all of the above into consideration. Also, think about, is your office near public transport to ensure employees can get there easily, is there sufficient parking for those who drive, is the surrounding area nice? A variety of factors must be taken into account to maximize productivity and happiness.

A network is a matrix of complexity, whether it is about people, things, or operations, but ultimately, it boils down to interconnectivity and interaction. Without much effort, one could be already a part of a network. Working in a company, studying a specific course, or joining an interest club, these are ways of belonging in a network, albeit passively. Strengthening, expanding, and maintaining a network, however, requires an active and conscious endeavour. So how does one begin? Here are some insights:

The Man In The Mirror

Before starting to branch out, it is imperative to look in. Did you know that  self-awareness is the foundation to all networks getting built. What do you stand for? What are your strengths and weaknesses that make you unique? What makes you extraordinary and worth it? Knowing the answers to these questions will solidify the impression one wants to embody. In a business setting, people establish connections with people they think will be valuable to them later on. Any person, with a purpose, are more compelled to meet and connect with someone who has a solid, if not, stellar reputation. Work on building this reputation and being visible by sharing experiences and accomplishments through conversations, blogging, and other social media platforms.

Power To The People

Who should be in one’s network? This network should be as diverse as possible. Add people from different age groups, backgrounds, ethnicities, and industries. With a variety of personalities within, potential opportunities extend vastly. According to the article “How To Build A Powerful Professional Network”, published by forbes.com, there are certain people who should be in a business network. Here are some of them:

The Mentor:  This is someone who is at the level of accomplishment that one aspires for. This person’s success inspires and serves as a model to learn from. Mistakes included. This connection will provide a unique insight especially if he/she knows the ups and downs of one’s journey and evolution.

The Industry Insider: This a person or group of people in a specific field with access to expert-level information. Their reactions to ideas will be a good test of the suggested notion’s sensibility or likely success before it is publicised because these people know what is “hot” now and what the next big thing will be. Grab an after-work drink with an industry-insider and gossip on the latest market trends with cigars from your local cigar shop in Melbourne.

The Idealist and The Realist: These two go hand in hand to balance each other out. A business network needs someone who is a dreamer and who will encourage a “head in the clouds” attitude. This person will help shape an idea no matter how out-of-the-box it may seem. At the same time, the network also needs a person that will keep both feet on the ground. Someone, who is level-headed and pragmatic, will make sure that expectations stay sensible and goals are reasonable. Not that they are not supportive of the dream. Rather, they lay down all the cards to help with perception for a better plan of action.

The Wanna-Be: On the flip side of The Mentor, this person is someone who can be an apprentice or a student, someone who needs guidance and encouragement.  One effective way to guarantee an understanding of something is to be able to explain the concept or teach it to someone else. Moreover, knowing that someone is looking to be inspired and watching to learn is one of the best motivation to push the limit and never give up.

These are just some examples of the people to fill in the gaps in the professional web. To reiterate, while quality is better than quantity, diversity is equally essential. Furthermore, as with any relationship, networks should be made up of people that one appreciates and admires. After all, who would do a tit-for-a-tat for someone they are not fond nor proud of?

No Place Like Here, No Time Like Now

Where and when should one network? Simple: anywhere and anytime. Formal networking events are still significantly helpful but in these modern times, limitless opportunities to build one’s network are conveniently accessible. The key is to think about networking as making friends where the common denominator of the relationship is work-related. With this mindset, one can form connections and talk about career and work-oriented goals while waiting to pick up the kids from school or play dates, during cultural events, after church service, or like any kind of casual meet-ups. Once that rapport is established, ensure the connection by exchanging business cards, if not contact details. Use social platforms sparingly though. For example, if the introduction was made at a business-like event, it would be best to connect via Twitter or Linkedln; and if the connection was made in a more casual or friendly circumstance, then Facebook and Instagram would feel more adequate.

Keep In Touch

Connecting with people to build and strengthen career links is half the process. Keep in mind that relationships take time and effort to build. This is when the real ”work” begins. Stay in touch regularly and consistently. Use every avenue of communication at your disposal such as blogging, email, social networking, and of course, nothing beats in-person. Most successful businessmen enjoy a smoke every now and then, why not invite them out for a whisky and Cuban cigars to bond one evening? At the end of the day, professional networks are most beneficial when long-lasting, mutually advantageous relationships are established.

A good organization is defined by the performing ability of its individuals and their management skills. Therefore, leadership development of the individuals plays an important role in the steady growth of organizations by promoting and supporting an enterprise’s strategy.

An ideal leadership development strategy is one that is based on three important characteristics:

– Individual Potential: An individual who shows the potential to learn continuously, sets high goals and is driven and determined to achieve them is a good potential leader. Monitoring ability, assessment of self-ability and a positive attitude are must-haves for a leader. 

– Supervisor Support: Seniors and supervisors should be supportive and encouraging in order to develop quality individual leaders. They should offer exceptional coaching and mentoring at all times in order to help their future leaders develop.

– Quality of the development program: A visionary plan and line of action will lead to better development of managerial qualities in individuals.

Recruitment of Skilled Employees

An organization’s most important asset is its employees. Recruitment of deserving employees involves identifying, interviewing and hiring. This is done in different manners based on the size of an organization. Larger enterprises or companies may even have a whole set of recruiters responsible for hiring skilled, qualified and experienced candidates while there may be only a single recruiter in smaller organizations.

In today’s world of technology, recruiters often attract candidates via social media sites, advertising, an employment site, jobs banners and boards, etc.

Leadership Tactics to Motivate Employees

Motivating their workers: Talking to employees, listening to problems, and providing solutions develops a stronger relationship between leaders and employees. Considering their ideas and discussing their issues while performing and encouraging them will lead to improved quality of work and achievement of targets.

Providing Resources: For motivating employees to work better, resource and technological advancements over time is crucial and encourages individuals to reach their goals

Healthy Work Environment: It is important for a leader to complement and support their employees for good work.

Skill development training programs: Good managerial skills result in a better goal achievement rate of organizations and promote steady growth and development. Development training programs can be tricky to organize for a specific company. Fortunately, there are options for instructional design courses which your company can utilize in order to gain uniformity in skill development training.

Levels of Management

Managers or leaders are responsible for fulfilling the goals of their respective organizations. This is achieved by working with the people and resources available with a goal-driven and encouraging mindset. Successful managers or leaders are the ones that know the process of a goal, when and how to work on it, and can use the resources efficiently for the profitable accomplishment of the goals. Management has three main managerial levels:   

 Top Level Management:

• This is the very top level of management which comprises senior-most executives of an organization.
• These are the people responsible for the ultimate image of a company, and making sure that all the planned goals are achieved in time.
• These include officials like CEOs and CFOs

Middle-Level Management:

• This is the second level of management, sandwiched between top and lower-level management.
• They monitor the lower-level management and report to the top-level managers.
• Their roles are to formulate, select the best line and implement it in the best way possible to achieve goals set by the top managers.
• The Head of Advertising is one of the examples of Middle-level managers.

Lower-Level Management:

• The lower-level managers supervise the employees to achieve goals according to the set plan.
• They include foreman, sergeant, etc.

The bubble designed desks is the trend for 2021 and has taken off like crazy in Paris. Employees have started working under a plexiglass dome, cutting them off from reality and any distractions around them. The idea of the bubble desk is that it gives the worker privacy and separation, yet there is still connection to the company. This design became more popular due to the recent COVID-19 Pandemic, as it ensured a space to stay safe due to reduced human interaction. Instead of contacting office relocation specialists, first reconsider the innovative concept of a bubble desk.

Work can present different problems for employees and the most common is sharing a workspace with people that you would rather avoid. This is where the bubble desk can offer a solution. A French firm allows employees to close themselves off at their workplaces when they are mentally overwhelmed. These desks certainly offer some escape. 

The bubble desk has the aim of reducing workers exposure to the harmful things around them such as horrible office banter and office germs. These desks have already been well established in the French capital.The desks are intended to be more of a compromise between the need for collaboration in the workplace and the drive for isolation. The popular 1980’s cubicles give you privacy, sure, but the downfall however is that they don’t offer any sense of connection or communication. Companies around the world are beginning to see that an inspiring and beautiful environment will encourage people to be happier, making them work more efficiently with performance. It seems that whether this desk would work for a company or not would depend on it’s staff and how they work best.

Unfortunately, there are still companies out there that are still in the same mind frame and don’t really care about the working environment for their staff. There is a big connection between workplace design and workplace satisfaction. It is important to offer your staff an office space that encourages creative thinking, confidence and motivation. If a workplace does not offer this, managers should reconsider moving. Although this is stressful, it could be the difference between success and failure of a company. Contact corporate relocation management services to assist you.

No one knows for sure which company started the trend, but since this has become popular again, it seems designers and architects are shaping office spaces to fit the ‘Covid-safe’ trend, with sensors for lifts, lights, computers, taps and so on. This evidently reduces the spread of germs. 

The inspiration needs to be at its peak each day and this is done by working in a positive and clean environment. Think about your own little space and being able to see the other employees around you who are working just like you are. If more workplaces were to adopt this type of office workspace, there would be less staff calling in sick and more work getting done, as well as happier staff. 

The real question here is, despite the new office trend for 2021, will they remain popular or will managers see flaws in the design? Are employees going to want this trend to stay? I guess we will check back in 2022 and see whether or not the bubble desks are loved or hated.

Many businesses were pushed to extreme pressures and forced to adapt to deal with the aftermath of the pandemic. Organizations have had to enforce cost-cutting/budgeting measures, including, relocation and downsizing of employees, workload, clients and office spaces. Having to move, especially as a large organization can be extremely stressful and time consuming. Often, a relocation plan needs to be established with a third party. It is recommended to contact reliable office relocation specialists to avoid complications.  

FOLLOW ONE VOICE ONLY FOR THE PROJECT 

As the primary person-in-charge is assigned or chosen by a majority, he/she is in position for a reason. It could be a level of experience, expertise, or extraordinary leadership that can get things done. Therefore, trust their consensus on the project. Commit to their ideals. Conform to the agreed protocol. This person will have to make last-minute decisions and make sure they align with  commercial relocation project management.  If there are numerous acting leaders, teamwork will suffer. In the long run, objectives are at risk of not getting met which could eventually lead to a disastrous relocation process. You would not want to bring that negativity to your next work location.  

DELEGATE 

Having a small group of leaders could be beneficial to the primary person in keeping track of progress. Communication-wise, this will ease numerous concerns into effectively deciding what needs immediate action. Relocation can get messy, but if tasks get delegated, workers will avoid misguidance and complications. Having representatives in different sections such as, setting the new interior of the office, booking transportation, and managing the actual logistics of the overall move, would be helpful. While those are only the most common ones, this will be too much for the primary person to handle alone. If there are representatives for each group to communicate efficiently with, tasks will get completed faster. 

KEEP OBJECTIVES S.M.A.R.T. 

Objectives are most likely to be achieved if you keep them specific, measurable, attainable, realistic and time-bound.  

BUDGET WISELY 

While this is such generalized advice, utilizing the budget well, as planned, relieves you and your subordinates of mental and financial stress. Doing so gives you leeway to estimate and plan out strategies in dealing with unexpected circumstances. Such security could pave the way to other things that need meticulous attention, such as keeping files and important documents safe and organized, acquiring new interior furnishings to increase productivity, and other ongoing operations while relocating. Not to mention, the need to contact clients, most especially the loyal ones, to inform them of the move. 

The business card has been in existence since the 17th century. It became prominent at the industrial revolution as many business owners used it to build connections. It continued to thrive most especially in the 20th century which was regarded as the Golden age for business owners because the number of entrepreneurs was increasing significantly and there was no digital technology for meeting and there were no company details for foreign business directories. The business cards became a necessity to be carried along by entrepreneurs who travel around for international meetings.

The new internet age has made business cards slightly lose their taste in businesses. Now, there is a wide gap between a small cardboard business card with printed contact information and today’s fast-paced digital work environment. It is very easy to rely on the internet for your company’s detail if you forgot your business card while going to a meeting.

Since the internet has made a lot of business connections important, young entrepreneurs feel the business cards has lost its importance and purpose compared to the essential accessory it was to young entrepreneurs in the 20th century.

Despite the fact business card is archaic, they still have their purpose. It’s just like CVs and carbonless forms templates, the traditional business card is not yet on its deathbed.

People who often buy the idea that business cards have become redundant are often young entrepreneurs because they grew up with internet and technology, and also social media.

The truth is most established businesses, decision-makers, investors, and business owners that use business cards doesn’t mean they are of the older generation. It is still expected that entrepreneurs should have a business card with them. It shows credibility, authenticity, aspirations, determination, and professionalism. If an entrepreneur has the prospect of having a business card with him in the event of an accidental meeting, he will likely be able to face other challenges posed by the business card.

A business card may be old fashioned but it sure still has its relevance in the business, some of it is highlighted below.

1. PERSONAL COMMUNICATION

Some people think smartphones have eliminated the need for business cards because they can use LinkedIn and email to still communicate with them.

The problem here is there will be a breakdown of personal communication that a business card will offer because LinkedIn and Email don’t offer the same aesthetic value as a business card.

2. TARGET AUDIENCE

Another factor to consider is that in many situations, you might not have time to take out your smartphone when you find potential clients especially when there are many entrepreneurs like you trying to get time in touch with them.

The obvious thing to do is by finding contacts on social media. But when there are a lot of entrepreneurs, this plan may not work because they might not remember you.

A well-designed business card will stand out, convey your brand message, and leave a lasting impression on the potential clients who receive it.

3. MARKET STRATEGY

Business cards can be used as a direct form of marketing and it cannot be replicated with digital technology. They are cheap therefore you can make many copies and leave them in strategic places i.e. public libraries, the foyer of major office blocks, you can even post them directly through letterboxes.

You can even give the business card to your major employees that are in the sales and marketing department so that they can give the cards to potential clients when they meet several representatives or when they go for an industry exhibition.

Digital marketing offers none of these physical advantages. A prospect may see your company online and go to other sites forgetting about yours.